Businesses are constantly seeking ways to stand out and connect with their audience. One of the more controversial strategies that some companies consider is incorporating politics or religion into their brand identity. While this approach can generate significant attention, it also comes with considerable risks. Lets explore them together…

I have definitely noticed a trend this year.

And what I am about to mention works pretty much all the time, in principle. However, right now, it’s working so much better than anything else.

Search engine optimisation (SEO) stands as a cornerstone of online success. However, SEO is often shrouded in mystery, and many businesses are unsure if it's the right investment. In this blog post, we'll explore the intricacies of SEO, what it entails, and help you decide if it's the right move for your business. We'll also dive into the specifics of what a local marketing studio offers vs a large agency to ensure your SEO strategy is both effective and sustainable.

As managers, company owners and small business owners, it would be great to have a unlimited budget, however the reality is, even for the largest corporations, there is still a balance between the budget and the results that need to be generated for it to remain viable.

An example of a brand and website with effective communication for this months concept-business. We are tackling the word of male cosmetics — anti-wrinkle (botox), skin boosters and cheek fillers.

Success in brand awareness often means that decisions were made early on to sacrifice immediate reward for long term success.

Consistent marketing can be incredible powerful when done well, and it’s good to understand the statistics behind what works and what doesn’t.

We have learnt the power of consistent posting. Traditionally, if you can use that word in alignment with Social Media, posting too frequently would cause somewhat of an algorithm penalty on your post. It seems that this has lessons on Meta apps like Instagram, and our guess is it’s likely due to them wanting to encourage more activity on Instagram versus the rising giant of TikTok. Speaking of TikTok, the same applies for posting as consistently, and regularly as possible.

Leads certainly help you sleep better at night. Connecting the right people to your business is a key component of your success, however before even thinking about increasing leads, we often encourage people to ensure that these things are in check: branding — website — conversion process — service process. Without trust in these areas, bringing people into your world is potentially going to do more harm than good.

In the dynamic realm of marketing, the mantra that "clarity is key" echoes loud and clear. As a thriving Marketing Studio in Australia, our journey has been a testament to the transformative power of clear communication as our highs and lows can all be linked back to this. Yet, the significance of clarity isn't confined to client interactions alone. In this blog post, we'll explore how clear communication acts as a beacon across different spheres – from conversions in marketing to the the heartbeat of a positive work environment. 

Lead conversion is a critical process. To ensure that you not only attract more clients but also the right clients, you need a strategic approach. At Business Brother Newcastle, we understand the importance of converting leads effectively. In this blog, we'll share practical ways for business owners to enhance their sales process and increase lead conversions.

In the world of lead generation, landing new clients is often considered a milestone, a sign of progress, and an opportunity for growth. However, as any seasoned business owner can attest, not all clients are created equal. In fact, some can be even worse than not having them at all. In this blog, we will delve into why allocating resources, staff, time, and energy towards clients who aren't in alignment with you can be detrimental to your business, and some tips on how to filter your leads the best that you can.

A high-end brand isn’t right for every business, and charging more doesn’t always mean making more money, ask McDonald’s. However, if lifting your brand positioning is right for you, the below is a great place to start. In today's competitive business landscape, capturing the attention and loyalty of customers requires more than just offering a quality product or service.

In the realm of health and wellness, a new paradigm is emerging—one where health professionals are busy, however they understand that to achieve their true goals they now need to incorporate strategic branding and marketing. In this article, we delve into why health professionals should transcend complacency and embrace marketing as a catalyst for trust, growth, impact, and even personal balance.

If you are looking to advertise online, then chances are you are considering either Google SEO, Google Ads or both. Certain lead generation strategies are quick wins, and some are long term investments. As a general rule, long term investments tend to be more profitable as the marketing becomes less costly over time, where quick wins tends to hit the wallet harder but can produce instant results.