What Is Working Especially Well Right Now

I have definitely noticed a trend this year.

And what I am about to mention works pretty much all the time, in principle. However, right now, it’s working so much better than anything else.

Allow me to elaborate…

Many businesses think that their problem is that more people need to find them. And oftentimes, they would be correct. However, the businesses that are focusing on rebranding and reinventing their aesthetic this year, in particular, are my biggest screaming fans, growing faster than both of us expected.

Let me break down the common projects — the common denominators that these businesses are engaging us for — that are seeing great results in their business:

New branding

A strategically designed, aesthetically pleasing, meticulously made logo with brand guidelines.

Bold photo shoot

A scroll-stopping studio photo shoot that causes a gasp. Look your best. Nail this shoot. Whoever you are, this is worth it.

Aesthetic sales video

A studio-recorded sales video that speaks directly to your potential buyer. Aesthetic, to the point, and intentional.

Fresh website design

A website design with all the bells and whistles that tells the viewer you are professional, cutting-edge, and know what you’re doing. It’s funny how having a good website tells people you’re good at your job, even though your job has nothing to do with website design. But it does.

Look, even picking two of these projects alone is absolutely worth doing.

Now, did you notice? None of these projects were lead-generating in and of themselves. You’re telling me! I know. It’s amazing. But this is what’s growing businesses right now. You heard it here.