Shocking 2024 Marketing Statistics That You Need To Know
Data sourced from: Word Stream by LocaliQ
Consistent marketing can be incredible powerful when done well, and it’s good to understand the statistics behind what works and what doesn’t. Let’s look at some shocking 2024 statistics regarding different areas of your marketing.
Website
• It takes half a second for visitors to form an opinion about your website
• Three quarters of consumers say they judge a company’s credibility based on its website design
• Investing in your website’s user experience leads to a $100 return for every $1 you spend
• Websites that have a superior user experience generate a 400% higher conversion rate
• Nearly 60% of people said they wouldn’t recommend a business if it had a poorly designed mobile website
• 73% of businesses invest in web design to help their brand stand out from competitors
Social Media
• The average adult spends over 2 hours on social media every day
• TikTok is the fastest growing social media platform, with 40% of businesses planning to incorporate TikTok into their 2024 social media strategy
• 72% of TikTok users find TikTok ads “inspiring,” and 70% of users said that TikTok ads were even enjoyable
• 25% of people on TikTok have researched or purchased a product after seeing a TikTok about it
• On average, businesses allocate 14.9% of their marketing budget towards social media
Paid Ads
• Paid ad channels with the highest reported Return on Investment rate are Meta Ads and Google Ads
• The average local business puts 5 - 10% of its revenue towards its digital marketing budget
• Digital ads can increase brand awareness by 80%
• Consumers are 155% more likely to look up your brand - specific terms after they’ve been exposed to display ads
• Customers are 70% more likely to make a purchase from a retargeting ad
• 75% of people say online ads make it easier to find what they’re looking for
Organic
• Organic methods — content marketing and Google SEO, provides the best overall Return on Investment according to marketers
• Google SEO leads have nearly a 15% close rate
• 46% of all Google searches are for a local product or service
• Consumers are 35x more likely to open mobile messages than emails
• Despite a lower open rate than mobile messages, the average Return on Investment for email marketing is $36 to $40 for every $1 in resources
• People spend 50% more with businesses that regularly respond to reviews
Content
• Video marketing is on the rise, with 92% of businesses already considering it one of the most important parts of their digital marketing strategies
• Video marketing is the most popular media tactic for content marketers
• Businesses that blog get 55% more traffic to their websites
• 87% of businesses use email marketing to distribute their content. This makes it the second most popular marketing channel, behind social media at 89%
• 70% — 80% of people completely ignore paid digital ads, the successful ads have compelling ad content and copy. Do not miss this step.
So what can you do with this information? We encourage you to develop a marketing strategy for your business. We offer marketing strategy sessions at Business Brother and they are invaluable. We recommend to not put your foot on the peddle until you have aligned your steering.
For more information get in touch here.
