Twelve Month · Marketing Strategy

A clear plan to
reach where you're going.

Most businesses don't lack ambition — they lack a roadmap. We build the twelve-month marketing strategy that turns your goals into a step-by-step plan, written down, owned by you, and ready to act on from day one.

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Why a strategy

A strategy is the difference between
activity and momentum.

Stop guessing.

Random posts, scattered ads, last-minute campaigns — they cost time and money without compounding. A strategy replaces that with a written plan you can actually follow.

Every action ladders.

When every piece of marketing is mapped to a goal, the work compounds. Your audience sees a brand that knows where it's going — because it does.

Make decisions faster.

"Should we run this ad?" "Should we be on TikTok?" The answer is in the strategy. No more debate.

Hand it over.

Built so it works whether you keep us on retainer to execute, hand it to your in-house team, or run it yourself.

01

Discovery session

A working session where we get under the bonnet of your business — the real goals, the real constraints, what's worked, what hasn't.

02

Brand positioning

What you stand for, who you're for, and why anyone should care. The sentence your team can repeat without thinking.

03

Target audience profiles

Real pictures of who you're trying to reach — not "men 25-54" but who they are, what they want, where they spend their attention.

04

Competitive analysis

An honest look at who else is in the room. Where they're winning, where they're not, and the white space you can own.

05

Channel plan

Which platforms make sense for your audience, which to ignore, and the role each one plays. No "be everywhere" advice.

06

Twelve-month roadmap

Quarter by quarter, month by month — what you focus on, what you launch, what you measure, and how it all builds.

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BU College Strategy

From kickoff to launch-ready in four weeks.

1

Discovery

A 90-minute working session — we learn your business, you tell us what success looks like.

2

Build

We research, position, and write the plan. Audience, competitive, channel mix — all stitched together.

3

Walkthrough

We hand it over in a working session. You walk away knowing the plan as well as we do.

4

Activate

You execute, your team executes, or we keep going on retainer. Quarterly reviews to keep it honest.

Investment

One document. Twelve months of clarity.

$1,330inc. GST

Standalone, or included in every Business Brother retainer and most bundle packages. Pay once, follow the plan all year.

Book a strategy

Ready when you are

Stop guessing.
Start building.

If you've got the ambition and want the plan, let's talk. The strategy is the cheapest part of getting it right.

Let's talk