Brand.
Before anything else
Your brand flows through everything that you will do from then on. Ensure that your branding has been created strategically and elegantly before investing any further time or resource into your business.
Logo.
Full lockup, colour palette, word mark, icon
Branding communicates to potential clients. It’s your brand positioning in the market, it’s the foundation of everything you build and all the time and money you will invest into; website, social media, collateral, signage, car wraps, business cards, video outros, email signatures, advertising and so on. Do your branding well, and everything after it becomes a whole lot easier.
Your brand and style guide sets the tone for everything from this point, and it is essential to nail this. The decisions made here are based on how you want to be perceived in your market. Branding flows into your Content, Website and Marketing. They should be in harmony to achieve the desired outcome.