Logo design in Newcastle: what it costs, how it works, and how to choose a designer
A logo is often the first thing someone sees of your business, and it ends up on everything. Here's what logo design costs, how a good process runs, and what to look for in a designer.
What logo design costs
Prices range widely, and the difference is mostly in the thinking that goes into it:
- Under $300: online marketplaces and templates. Fast and cheap, but often generic, and sometimes not even original.
- $500 to $1,500: a freelance or small studio designer. This is where most small businesses land, and where you can get genuinely good work.
- $1,500 to $10,000 and up: larger agencies, with more research, more stakeholders and full brand systems.
For reference, my prices are $880 inc. GST for a focused logo project, and $1,150 inc. GST for a complete branding package. That includes strategy, three initial concepts, two revision rounds, brand guidelines, colours, typography and tone of voice.
How the process works
Discovery. We talk about your business, your customers, your competitors and where you want to be in five years.
Concepts. A small number of considered directions, each with a reason behind it, shown on real-world mockups so you can picture them in use.
Refinement. We pick a direction and refine it together over a couple of rounds.
Delivery. Every file you'll need, for print, web and social, plus guidelines so your brand stays consistent.
What a good logo needs to do
- Work tiny, like a social profile picture, and large, like signage.
- Work in one colour.
- Suit your customers, not just your own taste.
- Still feel right in five years.
Branding is more than a logo
A logo is one piece of a bigger identity. Erin Robinson described her rebrand like this: "They took the values that sit at the core of our organisation and transformed them into a brand identity that genuinely reflects who we are." Chris Talevski's photography business rebrand covered his logo, website and a studio shoot, which he said "make my business stand uniquely on its own amongst the rest of the market."
What to look for in a designer
- A portfolio with range, not one style applied to everyone.
- Questions about your business before any sketches.
- Clear pricing and a clear number of revisions.
- Full ownership of the final files.
If you're ready for a logo or full brand, see my branding work or get in touch.