MARKETING AGENCY
Keep every dollar your short-stay earns, book direct,
not through Airbnb.
For Newcastle short-stay hosts ready to leave the Airbnb cut behind. We build the brand, the photography, the website and the marketing that drives bookings directly to you, not through a platform taking its slice.
Enquire nowEverything your brand needs
See our servicesAirbnb built the demand.
Now you own it,
and the margin.
Airbnb was a brilliant way to prove the business. The platform brought you the first guests, the first reviews, the first proof that the property works. But Airbnb takes around 20% of every booking in combined guest and host service fees, their algorithm decides who sees your listing, and your guest relationship ends the second they walk out the door.
Once a property has a track record of guests, repeat visitors, and a photo library to show it off, the economics change. A direct booking website, your own brand, your own url, your own guest list, lets the next hundred bookings earn you 20% more. On a $400 nightly stay, that is $80 per night back in your pocket.
giving away
stays yours
your own rules
A snapshot of the studio
Everything you need to run direct.
Scoped to the property. A single apartment in Newcastle East needs different marketing to a four-bedroom coastal house in Merewether. Pieces can come as the full stack or a few at a time.
Property brand identity
A proper brand for the property. Name, logo, visual identity, tone of voice. Something that stands out from the thousands of generic Airbnb listings.
Interior + lifestyle photography
Professional photography that shows the property at its best. Not the phone shots that most Airbnb hosts rely on. Rooms, moments, views, the Newcastle context.
Short-form video
A reel for Instagram, a hero video for the website, a short tour that answers the questions guests ask before they book.
Direct booking website
Fully custom with real-time availability, a booking engine (Lodgify, Hostaway, or similar), guest reviews, FAQs. Lives at your own domain. No platform cut.
Google Business Profile
Set up and optimised so your property appears in Newcastle short-stay map searches with real photos, reviews, and your direct booking link front and centre.
Google Ads + Meta Ads
Target "Newcastle short stay accommodation", your suburb + "accommodation", competitor Airbnb searches. Retarget visitors on Instagram and Facebook.
Local SEO (Newcastle short stay)
Content clusters around your suburb, Newcastle attractions, event weekends. When someone searches for a Newcastle short stay, your property is found before the OTAs.
Repeat guest marketing
Email sequences to past guests for direct rebooking. A loyalty touch (welcome gift, late checkout) that incentivises direct booking next time.
Keep Airbnb as a backup
You do not have to delete your Airbnb listing. Most hosts we work with keep it live for discovery, then shift the direct bookings to their own site. A dual channel strategy.
Every project is quoted to suit.
A single apartment in Newcastle East needs different marketing to a four-bedroom coastal house in Merewether. We scope each package to the property, its current Airbnb performance, your target nightly rate, and your long-term direct booking goals.
Tell us about the project.
A short brief gets you a tailored package, pricing, and a Newcastle-specific timeline. One business day turnaround.